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More than an Image Consultant

What I Noticed Walking Through Central Athens for 2 Hours: The Silent Language of Style

  • Writer: Magda Kazoli
    Magda Kazoli
  • Sep 18
  • 5 min read


Confident woman 50+ enjoying her unique style

How every woman on the street tells her story through clothes - and what yours might be saying about you


Yesterday afternoon, I had a meeting in central Athens and decided to walk there. A couple of hours of wandering through the city streets. By the end, I was tired and stopped for coffee at a small cafe on Ermou Street.


Sitting there, enjoying my coffee, I began observing the world rushing around me. My eye caught something fascinating: how the women passing by were dressed, and more importantly, what silent messages they were sending through their style choices. Every single one was telling a story through her clothing.


What Your Outfit Really Says

As an Image Consultant who's worked with hundreds of women and men, I've learned that clothing is never just about fabric and trends. It's about communication, identity, and the relationship we have with ourselves. What I witnessed that afternoon was a masterclass in non-verbal communication - some intentional, some completely unconscious.


The Woman in the Black Blazer

Around 35, clearly a professional. Black blazer, black trousers, black shoes, black handbag. The message she sent? "Don't notice me. I don't want to stand out." Her posture suggested confidence, but her outfit said the opposite. She'd armoured herself in anonymity when she could have been showcasing her authority.


The Psychology Behind All-Black: When people default to head-to-toe black in professional settings, it often stems from a desire to be taken seriously. But there's a difference between commanding respect and becoming invisible. True professional presence comes from authentic confidence, not camouflage.


The Young Woman with Neon Trainers

Probably a university student. Simple jeans, white t-shirt - and neon green sneakers. Her message? "I'm young, bold, and I'm not afraid of colour." One simple shoe choice transformed the entire energy of her outfit. This is the power of intentional styling - understanding that even the smallest details can shift your entire presence.


The Colour Psychology: Research shows that bright colours not only affect how others perceive us but also influence our own mood and confidence levels. This student intuitively understood something many professional women forget: colour is a tool for communication, not just decoration.


The Woman Who Radiated Confidence

Around 50 years old. She wore a lovely blue dress but her posture, the way she walked, her choice to wear a statement necklace... Her message? "I know who I am and I like myself." I still remember her. Not because she had the most expensive clothes or the most perfect appearance, but because she embodied authentic self-assurance.


The Confidence Equation: True style confidence isn't about perfection or price tags. It's about alignment - when your external presentation matches your internal sense of self, you naturally radiate an magnetic authenticity that's impossible to ignore.


The Most Common Pattern: Playing It Safe

80% of the women I observed followed a specific pattern: neutral colours, minimal approach, "I don't want to make a mistake" energy. I understand this completely. It's much easier to choose something you know won't provoke comments or judgement.

But here's the thing: when we try not to make mistakes, we often stop making statements altogether. Safe choices protect us from criticism but rob us of the opportunity to make a memorable impression.


What I Saw in Their Faces

The most interesting observation wasn't about the clothes - it was about the expressions. Women wearing something that made them feel good walked differently. They smiled more. They made eye contact with strangers. Those who appeared to be "playing it safe" with their styling looked tired, as if carrying invisible weight.


Neuroscience research confirms what style professionals have long known: how we dress directly affects our posture, confidence levels, and even our cognitive performance. It's called "enclothed cognition" - the systematic influence that clothes have on the wearer's psychological processes.


The Silent Messages We Send Every Day

Walking home, I reflected: how many of us are sending the messages we actually want to send? How many dress to express who we are, versus how many dress to hide? Because style isn't fashion. It's communication. If you don't speak the language of authentic style, you might be sending messages you never intended.


The Truth We Don't Want to Hear

Every time we leave the house, we make a statement: "I'm boring." "I don't care what you think." "I'm afraid to stand out." "I'm a woman with style and confidence." "I'm still figuring myself out." "I know exactly who I am." The issue isn't whether we make a statement - we do, regardless. The issue is whether we make the statement we actually want to make.


The 7-Second Impression Test

Here's a challenging but illuminating exercise:

If someone observed you yesterday for just 7 seconds - without knowing you, without speaking to you - what impression would they form?

Would they see:

  • A woman who knows her worth?

  • Someone with confidence and warmth?

  • A person who cares for herself with love and intention?

Or would you:

  • Pass by unnoticed, just another face in the crowd?

  • Leave them with the impression "she looked tired"?

  • Make them think "what a shame, that outfit doesn't suit her"?

The truth is, you already possess all the strength and personality you admire in other women. The only question is: how do you let it show?

The Science of First Impressions

Research from Princeton University reveals that people form impressions of others in as little as 100 milliseconds. Within those crucial first moments, observers make judgements about:

  • Competence and capability

  • Trustworthiness and reliability

  • Social status and success

  • Approachability and warmth

  • Attention to detail and self-respect


Your style choices directly influence every single one of these perceptions.

When you master authentic self-expression through style:

Professionally: You command more respect, receive better opportunities, and feel more confident in meetings and presentations.

Personally: You attract the right people into your life and feel more comfortable in social situations.

Internally: You develop a stronger sense of self and increased confidence in all areas of life.


Discover Your Visual Voice

That afternoon in Athens showed me something I see repeatedly in my work: most women have everything they need to look and feel amazing - they just need the right system to bring it all together. This is exactly why I created the Visual Voice System - a comprehensive approach that helps you discover and express your authentic style with confidence. (Learn more about the Visual Voice System)


If this article has made you reflect on your own style choices, you've already taken the first step. Self-awareness is always the beginning of every beautiful transformation. What message will your style send today?


Ready to Find Your Voice?

Join our community of women who've discovered that authentic style isn't about perfection - it's about alignment.


Connect with me:

Instagram: Magda Kazoli - Daily style inspiration and behind-the-scenes insights

Facebook:  Magda Kazoli Your Visual Voice - Join our supportive community of style-conscious women

LinkedIn: Magda Kazoli - Professional styling insights and career confidence tips

TikTok: @magdakazoli - Quick style tips and transformation stories


Because every woman deserves to walk down the street with the confidence of knowing exactly who she is - and having her style reflect it perfectly.

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